SEO

While interning in NYC, I trained in search engine optimisation at Scary Mommy — a parenting and entertainment publication aimed at millennial mothers. There, I edited and updated a variety of existing pages as well as produced original, evergreen, and SEO-friendly content. Whether my work was behind-the-scenes or appeared as a byline, I learned the tricks behind driving even more traffic to the site’s existing monthly audience of 18 million users.

To get technical, that means I worked on implementing best SEO practices across thousands of pages on site — through internal linking, conducting keyword research, optimising SEO titles, meta descriptions and alt text on images, and performing keyword gap analysis (as well as competitor research) in order to identify existing site content that could better serve user intent.

Our small team was responsible for identifying and creating content that would bring fast results at little cost. From our manual writing and editing to our growth hack project that generated 15,000 new pages, our strategy drove 250,000 organic sessions to the site within a three-month period (11% of total organic traffic).

Those best practices have stayed with me ever since.